Bloomspoon Plantable Cutlery on Shark Tank Dubai
- BloomSpoon
- May 28
- 3 min read
Where Sustainability Meets Opportunity
When you think of Shark Tank Dubai, you probably imagine a stage where bold entrepreneurs pitch disruptive ideas, seeking funding from the UAE's top business moguls. But Season 3 brought something refreshingly different to the tank: a spoon you can plant. Yes, you read that right.
Bloomspoon, the eco-friendly startup from Dubai, made waves by introducing the world’s first plantable cutlery on national television. Not only did it spark a conversation around sustainable living, but it also caught the eye of none other than Toufic Kreidieh, Executive Chairman and Co-Founder of BFL Group (Brands For Less), who extended an investment offer.
Planting the Idea: Who Is Bloomspoon?
Founded by Mostafa Khattab, Bloomspoon is not just another eco-brand. It’s a purpose-driven venture that reimagines everyday products with sustainability at their core. At the heart of the brand is a simple but profound question: What if everything we used could give something back to the planet?
Enter the plantable cutlery: reusable spoons and forks made from wheat straw (an agricultural byproduct) that come embedded with seeds. Once you're done using them, you can literally plant them. Two to three weeks later? Basil, mint, or thyme starts to sprout. It’s practical sustainability that anyone can adopt.
From their Dubai base, Bloomspoon is already turning heads with its lineup of eco-friendly grow kits, biodegradable products, and community-driven planting initiatives.
The Shark Tank Dubai Moment: When Vision Meets Validation
Appearing on Shark Tank Dubai was a milestone that felt both surreal and overdue. As the cameras rolled and the pitch began, Mostafa laid out a vision rooted in action: a one-person company with a big mission to turn sustainable living from niche to normal.
The pitch wasn't just a presentation, it was a statement. It spoke directly to a new generation of consumers and investors looking for new sustainable products that go beyond greenwashing.
What happened next? Toufic Kreidieh, known for turning BFL Group into one of the most recognizable retail names in the UAE, saw the potential immediately. His response during the episode summed it up best:
“You cannot imagine how Gen Z’s are looking for these ideas.”
Kreidieh's offer wasn’t just financial, it was strategic. It signaled the beginning of a partnership that could help scale Bloomspoon into malls, supermarkets, and possibly every eco-conscious home across the region.
Why It Matters: Beyond the Hype
Let’s face it. The sustainability space is crowded. But what sets Bloomspoon apart isn’t just the novelty of their plantable cutlery, it’s the tangible impact. Every product serves a function, tells a story, and encourages action. Most importantly, it proves that businesses don’t need to choose between profit and purpose. With the right visibility like a prime-time feature on Shark Tank Dubai mission-led companies like Bloomspoon can not only survive, but thrive.
Why Investors Should Pay Attention
The intersection of sustainability, consumer convenience, and eco-innovation is no longer optional. It’s the new frontier. Investors looking for the next big idea in the UAE and MENA region would be wise to explore ventures like Bloomspoon:
The market for eco-friendly products in the UAE is expected to grow by over 7% annually.
Gen Z and Millennial consumers in Dubai are driving demand for responsible brands.
Government policies are increasingly favoring green startups, aligning with the UAE’s net-zero goals by 2050.
Backing a product like Bloomspoon means getting in early on a scalable, practical solution that fits both the market need and the planet’s.
Small Acts, Big Impact
Sustainability doesn’t have to be complicated. Sometimes, it can start with planting a seed. Bloomspoon's appearance on Shark Tank Dubai is more than a business win, it’s a cultural moment that shows how innovative, eco-friendly design can catch the attention of serious investors and curious consumers alike.
If you're searching for Shark Tank Dubai ideas, this is one worth studying.
If you're looking for your next eco-conscious investment, this might just be it.
And if you're just someone tired of plastic waste and looking for a better option, Bloomspoon invites you to plant your own change.
Ready to grow something meaningful? Shop the latest plantable cutlery and grow kits or follow us on Instagram @thebloomspoon for your daily dose of green inspiration.
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